BehindTheScenes
46 AsiaSpa November/December 2017
with advanced French technology to provide
a full range of skincare and professional
products.”
Quality remains an utmost priority.
Hockey says, “From the beginning of the
process – planning, developing, production
and packaging – to the end delivery and
product use, there is a high standard of
research and development.” For example, the
Instant Perfection range comprises plant and
herb extracts handpicked for their capacity to
treat specific skin conditions. The Blue Lotus
Eye Elixir contains extracts from the healing
Blue Egyptian Nymphaea lotus revered for its
anti-ageing, hydrating properties.
The line is versatile enough to be used
in a spa setting, with a facial performed
by a skincare professional, while equally
effective at home in terms of visibly
noticeable results. Hockey also emphasises
the brand’s holistic approach to luxury
beauty through diversification. She says,
“The body and hair products we have are
different from what is currently available in
the market. We feel this is important so that
we can always evolve, reach our desired
audience and meet their expectations.”
http://www.selaminerals.com
Taking inspiration from
all corners of the globe, Séla skincare
showcases minerals found in nature,
combining beauty traditions with science.
With highlights including the Mineral Gold
Range inspired by Cleopatra, Pearl Rice
Range from Japan and China and Blue
Secret from geothermal water destinations,
skin is restored and balanced for a youthful
appearance.
At the heart of the brand are precious
minerals from the Dead Sea, which feature
in Séla’s four personalised ranges to suit
different skin types based on their healing
properties. Volcanic water from France is
used for its therapeutic qualities, resulting
in a fresh, glowing complexion.
Modern lifestyle factors such as pollution
and stress can negatively impact the healthy
growth of skin cells and upset the balance
of pH levels. Through ingredients such
as magnesium, calcium, bromide and
potassium, Séla skincare aims to lock
in moisture, improve the body’s defense
mechanism, protect against pollutants and
restore the skin’s natural radiance. Each
with its own special benefit, ingredients
like seaweed, mother of pearl, caviar, alpine
rice, argan oil, and sweet almond oil offer
solutions to individual skincare needs.
Amy Hockey, regional trainer at Séla
Ancient Minerals, believes the synergy of
potent ingredients sourced from nature and
cutting-edge innovation is most unique. She
says, “Séla’s anti-ageing formula uses quality
ingredients for long-lasting results. In the
market, it’s rare to find a well-established
brand using Dead Sea minerals combined
Writer Stephanie Shiu
Séla Ancient Minerals
Highlighting ancient minerals from
Jordan’s Dead Sea