26 | AutoPartsAsia | NOVEMBER 2017Seven decades later, India is acknowledged as a world super power on many fronts
- from automotive manufacturing to software development and frugal engineering
innovation. The Mumbai-headquartered USD 19 billion Mahindra Group is a federation of
companies present in more than 100 countries. With an over 200,000-strong team, the
Group operates in several key sectors, from mobility solutions, driving rural prosperity,
to enhancing urban living, nurturing new businesses and fostering communities. It has
a leadership position in utility vehicles, information technology, financial services and
vacation ownership in India and is the world’s largest tractor company, by volume. It also
enjoys a strong presence in agribusiness, components, commercial vehicles, consulting
services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence
and two-wheelers. Product creation and engineering innovations are the cornerstones
of its growth and brand aspiration. The Group’s philosophy for technology and product
development hinges on the principles of frugal engineering and accessible technology.
Its investments and focus have been on creating a strong vendor base, efficient supply
chain and R&D infrastructure. It has been enhancing people capabilities and developing
indigenous technologies to serve the needs of the country and the world.
T
he Automotive and Farm
Equipment division of the
Mahindra Group has 21
manufacturing plants with an
annual capacity of over one million
vehicles and tractors, and USD 9.7
billion revenue. It sells about 130,000
units outside India. In the last decade
the company invested Rs 17,000
crore in manufacturing, and about Rs
7,100 crore in R&D. About 97 percent
of parts and accessories are sourced
locally and the annual MSME supplies
are worth over Rs 1,800 crore. During
the last five years the company
improved in quality and safety indices
by 50 percent and 80 percent,
respectively. It also reduced waterconsumption and GHG emission per
unit output by 25 percent.
According to Dr Pawan Goenka,
Managing Director, Automotive &
Farm Equipment Division, Mahindra
& Mahindra, “The developed world
is increasingly calling on Indian
engineering skills to show the way to
an affordable and sustainable future.
I have no doubt that the automotive
industry will answer this call and fulfil
these expectations. In the process,
I believe it will play a lead role in
creating employment for India’s youth
and in making the manufacturing
sector the most important pillar of
India’s economic growth. The task
ahead is to create a compelling valueproposition for ‘Make in India’ that will
be credible over the years to come.”
The Mahindra Group which introduced
utility vehicle (UV) to India, remains
the country’s leading UV maker
with a portfolio of category-defining,
tough, reliable, refined and built-to-
thrill vehicles. The company offers
a complete portfolio, from electric
vehicles to SUVs and pick-ups to
heavy commercial vehicles. They are
marketed in more than 70 countries.
The Group’s aim is to create a global
mobility brand with its group company
SsangYong Motors of South Korea.Mahindra is present in 20 key
industrial segments including two-COVER STORY