42 | AutoPartsAsia | NOVEMBER 2017
T
he recently-concluded
Automotive Testing Expo,
Engine Expo and Automotive
Interiors Expo (Automotive
Testing Expo (ATE) 2017)held in
Suburban Place, Novi, Michigan,
presented a one-stop-shop solution
for all stakeholders seeking complete
vehicle development programmes
right from NVH measurement
technologies to crash testing tools,
durability assessment technologies,
objective dynamic tools, powertrain
development systems and other
similar solutions.
The over 460 exhibitors at the
expo, from October 24-26,
2017,demonstrated vehicle and
component testing and validation
technologies. The band of new
players, especially from America, and
a host of product debuts, reiterated
the strength of the domestic market.
New to Novi this year was the
Automotive Interiors Expo, which
was all about quality, colour, texture,
touch, feel and innovation. The
visitors to the section were primarily
from Tier-1 companies and interior
design teams from car manufacturers
who wanted to keep up with the
rapidly changing world of materials,
finishes and technologies that
contribute to elegance, aesthetics,
touch and feel.
The Open Technology Forum
featured close to 50 presentations
by leading experts in the field of
testing and validation. Some of the
topics deliberated included: Testing
EV batteries, a challenging need;
Achieving zero defects in automotive
electronic systems through
advanced analytics; Creating a safe
infrastructure for automotive R&D
testing; Crash and safety test design
for the future and Holistic approach to
testing lithium chemistry batteries at
vehicle scale.
The Engine Expo had 20 participants,
mainly from the supplier community.
An equal number of engine and
transmission testing companies
also were present. About 30 papers
were presented on topics like: Active
decompression technology enabling
diesel engine improvements;
Cumulative enabling effects of a
driven turbocharger; Dynamic engine
EVENT
ATE Novi 2017
Presents Trend-setters For
Interiors,
Engines,
Testing
APA Bureau
Core made by TEI using 3-D printing