The CEO Magazine Asia — December 2017

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should start from scratch. For some people,
it’s pre-planned. They’re fortunate that they
have an older generation that has built a solid
foundation in the business, so the next
generation might as well take the opportunity
and grow and expand the business.
Regardless of the situation, being involved
in entrepreneurship is always challenging.
There will always be problems, and every day
there is always a hassle. You just need to be
very determined and persevere.

What other important lessons would
you pass on to business owners based
on your experience?
I would say we are very disciplined in
managing our finance. We don’t spend
unnecessarily. That’s why we are very careful,
and the resources that we have are reinvested
into the business. Then we can expand into
different areas. For us, if we need to grow
around US$1 million in sales, we need to
have US$5 million of capital.

SURIWONG’S


CORE VALUES


Be Better


Be Accountable


Be Grateful


Be Inspired


Be Safe


“It has been a pleasure working with Suriwong Trading. We
are driven by the same core values to create a ‘Business
Beyond Boundaries’, and work together to achieve our
common goals. This successful partnership has spanned
more than 15 years and can guarantee our bright future.”


  • Metha Phanutaiawat, Director, R.J London Chemicals
    Industries Co., Ltd


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