engage in people management and
development over and above the sales
and marketing and product launching
aspect of the business.INTERNATIONAL BUSINESS
ENVIRONMENT
From there onwards, Boon Huey rose
through rank and file in roles with increasing
responsibility in oncology in Singapore,
as well as covering the domestic markets
in six other neighbouring countries.
While a pivotal move to China as
vice-president of oncology brought with it
significant opportunities, it was not without
its challenges. Boon Huey, with her tenacity,
drew on her multilingual skills as well as her
experience to adjust to this rapidly
developing socioeconomic environment. This
was more so with the introduction of new
policies throughout the year that broughtabout the need for constant adjustment and
adaptation. During this time, Boon Huey
sat on the global oncology leadership team
and represented the Asian region. This role
came with high expectations, as management
staff were expected to deliver upwards of
20 per cent growth year on year.
In her four years in China, Boon Huey
doubled the size of the business – and this
without new product launches. The growing
business meant that she was required to
recruit new staff, including a new leadership
team. Naturally, she had to oversee their
training and development, and credits a sound
understanding of the culture, not to mention
sheer hard work, which led to her success.
“It was extremely hard work in those four
years but, looking back, it was richly
rewarding,” she added.HOMECOMING
Having gained valuable exposure at the
highest levels of management, with insight
to global strategies, Boon Huey then soughtHalf page advert
Zuellig PharmaZuellig Pharma Sdn Bhd
No. 15 Persiaran Pasak Bumi
Seksyen U8 Perindustrian Bukit Jelutong
40150 Shah Alam, Selangor Darul Ehsan, Malaysia
OUR PURPOSE
Our commitment to make healthcare more
accessible is central to our business and all
of the healthcare services we providehttp://www.zuelligpharma.com