20 Times Higher Education8 February 2018
NEWS
Ever since the lifting of controls on
undergraduate numbers in England,
the annual Ucas statistics on student
recruitment at UK universities have
been pored over for evidence of who
is winning and losing from the
policy.
And since 2016, it has become
apparent that enrolments – at least
in terms of 18-year-olds – have been
falling at a clutch of institutions,
many of them post-92s.
This has led to speculation that
older pre-92 universities are
expanding at the expense of their
younger cousins and has raised
questions about the sustainability
of some modern institutions.
But is this a fair assessment of
the recruitment picture that has
been unfolding in recent years?
One reason to reject this narra-
tive is to point to the clear evidence
that post-92 universities have been
among those seeing the biggest rises
in recruitment over the past few
years.
Out of universities accepting at
least 1,000 18-year-olds in the most
recent Ucas cycle, 16 have seen
numbers rise by more than 50 per
cent since 2010 and almost a third
of these were post-92s.
Second, some institutions where
18-year-old numbers have been
dropping most sharply have pointed
to a deliberate strategy to move
away from targeting this demo-
graphic.
In a letter toTimes Higher Edu-
cationlast week, Bill Rammell, the
vice-chancellor of the University of
Bedfordshire, where school-leaver
recruitment is down by 61 per cent
compared with 2010, says that the
institution has “expanded routes”
into higher education to encourage
non-traditional students to apply.
So do the Ucas statistics reflect
this approach at some universities?
One way to investigate this is by
delving into the data on mature stu-
dents where, although overall num-
bers have been falling, differing
patterns do occur among institutions.
For instance, although Bedford-
shire’s cohort of 18-year-olds
(including from outside the UK) was
57 per cent smaller in 2017 com-
pared with 2012, it accepted 58 per
cent more students aged 21 or over.
In fact, last year it recruited almost
900 more older students than
18-year-olds.
Looking at the 10 English uni-
versities where school-leaver recruit-
ment has fallen the most since 2012
shows that there is a similar pattern
at some other institutions but,
importantly, not all of them. It sug-
gests that some may have been bet-
ter than others at shifting focus.
Meanwhile, another recruitment
trend in recent years that has often
been highlighted is the rise in the
number of universities accepting
students holding the more vocation-
ally oriented BTEC qualifications
rather than A levels.
A report by the Social Market
Foundation recently used 2016 Ucas
statistics to suggest that some of the
most selective universities might not
be doing enough to support those
applying with such qualifications.
Do the latest Ucas data back this
up, and is it just post-92s that pri-
marily accept students with such
qualifications?
Analysing the statistics by the
proportion of students accepted
with at least one BTEC does show
that the 10 English universities with
the lowest share of such students
were all Russell Group universities.
A few of these universities
- including UCL and the University
of Exeter – have increased their
share of places given to BTEC stu-
dents in the past five years. However,
these increases are generally lower
than those seen across the sector.
This point is further backed up
by looking at the 10 institutions
with the biggest percentage point
rises in the share of BTEC students
accepted, which is dominated by
less selective universities.
However, at the same time they
are not necessarily the least selective
universities and also do include
pre-92 institutions such as the Uni-
versity of Bradford, the University
of Surrey and Keele University.
[email protected]
Analysis of Ucas data suggests new strategies for
mature students and BTECs. Simon Baker writes
Recruitment
focus shifting
at some UK
institutions
GETTY
Off pistelast year Bedfordshire enrolled more older students than 18-year-olds
University of
Bedfordshire
London
Metropolitan
University
University
of Cumbria
Plymouth
Marjon
University
University of
Sunderland
Kingston
University
University of
West London
Canterbury
Christ Church
University
Anglia Ruskin
University
University of
Chichester
Percentage change in acceptances, 18-year-olds and mature students, 2012 to 2017
80
60
40
20
0
−
−
−
−
GO HIGHER:CHANGE IN RECRUITMENT AGE PROFILES
18-year-olds 21 and over
%
Source: Ucas