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Footers

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The bottom area of your email gives you the opportunity to include supplemental information about your message
without distracting from your offer.

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Often these items are for general housekeeping, and and usually include at least one or two the following:

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Your Contact Address!

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The CAN-SPAM Act, a U.S. law that regulates commercial email, requires that all emails must contain the
sender's valid physical postal address.

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The Zoe Report includes their contact address, in addition to their unsubscribe link and social sharing icons.

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Your Unsubscribe Link!

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CAN-SPAM also requires that your email offers a way for the recipient to opt out of your list.

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Vosges Haut-Chocolat links to their unsubscribe link in their footer.

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