components to be recycled and repurposed. If
you have your eye on a new Apple Watch, you
could also try out Apple Watch Studio – a new
feature that lets you mix and match watch bands
and cases to see how they really look together.
This feature builds upon the previous, albeit
digital-only, Apple Watch Interactive Gallery.
However, these days, Apple Stores serve as far
more than simply places to buy new products.
Ahrendts has admitted as such in a recent
interview reflecting on her time at Apple,
explaining that “they’re not even stores, we
call them town squares or gathering places
because the entire community is welcome.” She
also spoke well of the Today at Apple sessions
announced during her tenure, with these in-
store tutorials aimed at helping people to get
the most out of their existing Apple devices.
The Today at Apple program – and the creative
possibilities it opens up in music, photography
and other fields – has expanded over time. Last
October, Apple unveiled an all-new catalogue
of Today at Apple sessions that has since made
its way to all Apple stores. However, at Apple’s
most recent keynote, O’Brien was quick to
remind attendees of several other pragmatic
ways that Apple stores can assist customers,
such as with getting their new device fully set
up before it leaves the store.
Of course, a longstanding core part of the Apple
Store offering – the Genius Bar – remains intact
for those visitors experiencing technical issues
with Apple products they already own. You can
book a Genius Bar appointment through the
Apple Store app – here is a step-by-step guide
to the process. Conveniently, the Genius Bar