106 / ENTREPRENEUR.COM / January-February 2018 Illustration / BURN & BROAD
Services
for the
stressed
Out
Many of today’s parents are part of what’s
known as the “SANDWICH GENERATION.” They’re
raising young kids, caring for aging parents,
and working full-time jobs. They need a lot
of help holding it all together. And increasingly,
they’re getting that help from franchises.
by JON MARCUS