you helped to grow the
company from 25 locations
to 800. What did you learn
there that you’re applying
to Orangetheory?
The entire time there, I
worked on developing the
pipeline of new franchisees.
I learned to be very disci-
plined and process-oriented.
The other part was leverag-
ing momentum—obviously,
when franchisees are doing
well, they’re going to want to
open more locations, and we
want them to, too.
How have you been able to
expand the Orangetheory
brand so quickly?
Most of our franchisees now
are multi-unit owners,
though that wasn’t originally
a requirement. If you look at
the new franchise trade areas
we’re assigning licenses for,
90 percent of them are from
existing franchisees who are
adding more locations.
So that’s your way of
retaining growth expertise?
Exactly. They have a bigger
stake in the business. Some
franchise companies do big,
multi-unit deals, where
franchisees might own 50 to
100 locations. Most of ours
will end up owning three to
five locations. We found that
they’re able to build a tight,
successful team to support
that without making it too
complex. It doesn’t get so big
that they can’t get their eyes
on and touch and feel the
product. That’s sort of the
sweet spot we found.
Still, you’re about to double
the number of studio
locations you had from just
last year. What kind of guard
rails have you put in place
to make sure that growth
doesn’t become unwieldy?
First, we’re very unique in that
we run a dual business model.
Before the actual workout
studio opens, we open up a
sort of satellite business with
the goal of educating the
community and getting them
signed up for memberships.
Once the studio opens, it’s
already busy and people are
working out and growing the
business by referral. That
business runs for a minimum
of 12 weeks while the location
“ We’ve never had to
close a single store.
Same-store sales have
seen almost double-digit
growth this year.”
“ LAST YEAR MY
SHIPPING AND
LOGISTICS FRANCHISE
UNITS GENERATED OVER
$8.2 MILLION
*
INREVENUE WORKING
FROM MY HOME OFFICE. ”
Cathy Battreall
IN A TRILLION DOLLAR
LOGISTICS INDUSTRY,
THE INXPRESS FRANCHISE
PROVIDES...
· Under $100k Initial Investment
· Home Offi ce Business (no high cost brick& mortar lease)· No Employees Required to Start
· Business to Business (no retail)· Billing & Collection Services
· Turnkey Carrier Contracts· Recurring RevenueWe have franchising opportunities availablethroughout the US and Canada. Contact us todayat (844) 514-7447 or to hear Cathy’s story
visit: goo.gl/rPXQcd(844) 514-7447 | inxpressfranchise.com
[email protected]Cathy Battreall
Franchisee since 2011
Jacksonville, FL* Financial representation taken from Item 19 in the current InXpress Franchise Disclosure Document. For more
information and to receive a copy of the FDD, contact InXpress today. Your fi nancial results may differ. Minimum
fi nancial requirements: $150,000 net worth, $30,000 liquidity. Cathy Battreall is a multi-unit Franchisee who owns (3)
units in AZ, FL & CA.