that involves very little waste. Take
our bigeye tuna: It’s flash-frozen in
the hull of the boat and freighted
overnight from Hawaii.” He says
if he had more outlets, he may not
be able to ensure the fish is con-
sistently high-quality or be able to
offer seasonal specials.
“It will be interesting to see
how much people will pay for
top- quality poke,” says McVearry.
“I know one recently opened busi-
ness that has quality, amazing fish,
and it was lambasted in the press
for its high prices.”
IF THERE IS any inevitability in
trends, it is this: At some point,
the market will mature. Although
LemonShark’s Miller says it
another way: “There will be a
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AVERAGE ANNUAL GROSS SALES PER STORE^1 RECORDED AVERAGE ANNUAL EBITDA^1
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