Entrepreneur USA - January 2018

(Jeff_L) #1

Young kids are looking for direction. Adults may think


they know everything. But both groups have at least this in


common: When they see that a leader is being serious with


them and is looking out for their best interests, and that following


what the leader says brings about success, they’re going to follow. I


make sure players understand that success starts with them taking


care of their own obligations. Don’t worry about what everyone else


is doing. Take care of yours, and when everyone’s doing that, the


team is taken care of, too. Then everyone sees how it pays off. They’ll


see that the hard workers are successful. They’ll be ready to work and


eager to put the time in. And for those who don’t? On my field, there


are consequences—running, push-ups, sit-ups. Eventually, some will


quit. That’s fine. If they’re not hard workers, you don’t want them on


your team.”—Bud Maddux, coach of the Thundering 13 of Lufkin, Tex.


I meet a lot of new people each day, sometimes for only a


minute or two, and my job is to be consistently helpful to


them throughout their stay. To do this, I always start by


greeting them very personably and engaging them in nice, uninter-


rupted conversation. I ask their name early and then use it at least three


times during the conversation, including always at the end. I also try to


learn some interesting fact about them—maybe that they like Italian


restaurants, or are here for their birthday. The pairing of the name


and the fact helps me remember both. I think it’s because they stay in


my memory as a real person, not just a name on a list. And I always


follow up, either in the lobby or sometimes by calling their room. That’s


another opportunity to use their name, which helps me remember


it longer.”—Victoria Edmond, lead concierge at the Ritz-Carlton, Atlanta


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Accordingtothecoachofthe


2017 Little League National Champions


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AccordingtoaRitz-Carltonconcierge


44 / ENTREPRENEUR.COM / January-February 2018


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Accordingtoafuneral director


CALEB WILDEknows a thing or two about uncomfortable


conversations. For the sixth-generation funeral director


and author of Confessions of a Funeral Director: How the


Business of Death Saved My Life, his livelihood depends on


them. “If you go into these things and you’re not prepared,


it’s going to end poorly,” he says. But the real keys to success,


he says, are all about what you don’t do.


Don’t fill the air with chatter.


It may seem like a way to move the conversation forward,


but folks need time to process what they’re hearing. “You


have to be comfortable in silence,” Wilde says. “People


need time to collect themselves when they’re confronted


with something highly emotional.”


Be real, not clichéd.


Telling someone, “You’ll get through this!” provides you


with way more comfort than it does them. “It’s a way


to make ourselves feel comfortable in a hard situation


and avoid having to do the awkward work of listening,”


Wilde says.


Don’t front-load the conversation.


Relaying tough information shouldn’t be like ripping off


a Band-Aid, so ease your audience into it. Wilde says it’s


important to give people warnings of what’s to come, to


help them feel a sense of control at a time of chaos.


Don’t rely on humor.


“I do have a couple one-liners, but it depends on the


circumstances,” Wilde says. (Case in point: His Twitter


bio reads, “I’m the last person to let you down.”) Read the


room, he says, and use jokes with extreme caution.


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