January-February 2 18/ENTREPRENEUR.COM/ 5→ Run for Your Life
→ Peloton is a company worth $1.25 billion in
the insanely competitive fitness market.
And everything is riding on its second-ever
product, a high-tech $4,000 treadmill it
has kept a secret for 18 months—until now.
Can Peloton keep the pace?
→ by Stephanie Schomer