Entrepreneur USA - January 2018

(Jeff_L) #1
PHOTOGRAPHS COURTESY OF RE/MAX

A FEW YEARSinto his career


selling Seattle real estate,


Matt van Winkle reached


a crossroads: He could


continue as an independent


agent or build a bigger office


where he could mentor


other agents. “In our market,


there’s an assumption that if


you’re independent, you’re a


discount agent,” he says.


“I wanted a lot of support


and technology, and I wanted


a brand everyone knew but


was underrepresented in


this area.”


He found both of those


qualifications in RE/MAX,


the 45-year-old franchise,


whose hot-air balloon is an


instantly recognizable cor-


porate symbol. Van Winkle


opened his office six and


a half years ago, and now,


at age 34, he’s Washington


state’s highest-grossing


RE/MAX broker, with an


impressive 235 agents work-


ing out of his firm.


These are the success sto-


ries RE/MAX loves to tout,


as it transforms the careers


of brokers nationwide. RE/


MAX opened 59 new U.S.


franchises in the first quarter


of 2017, and it promotes


growth by supporting bro-


kers like Van Winkle with


website design templates, a


mobile app, and that price-


less brand recognition—and


in turn, brokers bring in and


mentor new talent. “It’s a


winning model that offers


outstanding customer service


and a strong global brand


that has led the industry for


more than 40 years,” says


RE/MAX


Founded/ 19 73, Denver
Worldwide locations/ 4 5 07,
U.S. locations/ 3, 700
Cost to open a unit/ $37,500 to $225,000
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