Entrepreneur USA - January 2018

(Jeff_L) #1

BRYAN BITTICKShas been a


Great Clips customer since


2000, but it wasn’t until


2009 that he and his wife,


Tamara, searching for a


recession-proof side business,


started buying Great Clips


salons. And in 2016, Bitticks,


a former engineer and mar-


keting manager at a semicon-


ductor manufacturer, left his


first career for good to focus


on managing the couple’s


10 locations in Los Angeles


and Portland, Ore.


Coming from the tech indus-


try, Bitticks has a particular


appreciation for what has been


powering Great Clips’ growth—


not to mention its first-ever


spot on our top 10 list: It’s the


brand’s technology. “Online


check-in is the single biggest


thing that’s transformed our


business,” he says. The salon’s


front door has been virtualized;


customers can look at wait


times online or on a mobile


device and be added to a wait-


ing list, enabling Great Clips


owners to better reach young


customers accustomed to a


sleek, digital-first experience.


More than 30 million cus-


tomers across North America


now use the service, and that


number grows between 5 and


6 percent a year.


Great Clips has structured


itself for this kind of innova-


tion. It doesn’t operate any


corporate salons, freeing up


the lean executive team to


focus on improving core prod-


ucts like the online check-in


system and Clip Notes, the


global customer database the


company launched in 2014.


Great Clips


Founded/ 19 82, Minneapolis
Worldwide units/ 4, 300
U.S. units/ 4,1 50
Cost to open a unit/ $136,900 to $258,250

PHOTOGRAPHS COURTESY OF GREAT CLIPS


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