And it does all that while keep-
ing many prices the same as they
were when newly named CEO
Steve Hockett first came onboard
in 1988. (Most haircuts still cost
between $13 and $17.) Hockett says
that focus on technology drives
overall revenue and burnishes
the company’s bullish outlook;
last year, operating cash flow was
up 60 percent from 2010. “We’ve
been growing [same-store sales]
nonstop for 13 years, quarter over
quarter,” Hockett says. The com-
pany plans to continue its steady
march by bringing more locations
to Canada and the coastal U.S.
All of this helps Bitticks, the
franchisee, feel like he made the
right career change. “We don’t deal
with offshoring risks in the hair-
care business,” he quips.
—BRITTANY SHOOT
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