the Doritos Locos Taco, its
average sales per unit were
$1.3 million. Many a
wacky-food creation later,
including this year’s
fried-egg-for-a-taco-shell
Naked Egg Taco, that
number is more like
$1.6 million—with 10 percent
of stores surpassing
$2 million. In 2016, even
though it is the smallest of
the Yum! Brands stores, Taco
Bell was the most profitable
among them—with a
GAAP operating margin of
11 percent, compared with
7 percent for Pizza Hut
and 5 percent for KFC.
The brand also stays au
courant with profitable
collaborations in music,
sports, and fashion