Business Traveller Asia-Pacific Edition — January 2018

(sharon) #1
businesstraveller.com

M


y first trip in first class
wasonaBOAC(British
Overseas Airways
Corporation) flight in
1973, just before the long-
haulairlinemergedwithitsshorter-haul
stablemate BEA (British European Airways)
to form British Airways. It was pure chance,
andpossiblyaspotofoverbookingby
the airline, that saw me, in those days a
young reporter, upgraded from the depths
of economy to the heady heights of the
premium cabin (no Club World or business
class existed at that time).
As now, there were separate check-in
desks for first class passengers at Heathrow
Airport. “Where would you like to sit, sir,”
I was asked, “an aisle or window seat?”, and
“Would you like to be in the smoking or
non-smoking section?”
Security in those pre-terrorist-threat days
wasabreezeandjustmomentslaterIwas
in the first class lounge in Terminal 3 (long
before T4 was built), sipping my first gin
and tonic of the day and studying my fellow
passengers while we waited for the call to
board our Boeing 747 to New York.
I was wearing a jacket and tie, as was the
norm in those days, or I very much doubt
I would have been blessed with an upgrade
(I never found out why and wouldn’t have
dared to ask). But formality was the order of
thedayfortravellersinfirstclassbackthen.
Suits for the men and smart dresses for the
women – this was an occasion, after all.
Once on board we turned left towards the
front of the aircraft to be greeted by crew

ILLUSTRATION: BENJAMIN SOUTHAN

First class


has changed...


butsohavewe


Jeff Mills looks back to the days when flying in the
premium cabin was an event in itself

JEFF MILLS
TRAVEL EDITOR AND WRITER FOR A RANGE
OF LEADING BRITISH NEWSPAPERS

in uniforms that could easily have passed
muster on board one of the cruise liners of
the time, theQueen Elizabethor theQueen
Maryperhaps. The 747 was, after all, the
airborne equivalent of a great ship.
There was a glass of champagne and some
tasty canapés before take-off, and perhaps
a free cigarette or two. And the seats? Well,
they weren’t fully reclining like those of
today, but what they lacked in recline they
made up for in width,
andtheywerevery
comfortable.
Lunchtime was an in-
flight performance in its
ownright.First,oneofthe
crew came along to take
orders from the impressive
in-flightmenuasmy
dining table was set on the
pull-down tray, complete with bone china,
crystal glasses and proper cutlery. The
stewards were now wearing
starched white jackets with
gold-braided epaulettes,
while the stewardesses were
in smart pinafores.
There were pre-lunch
drinks, starters and aperitifs were served, and
then thepièce de resistanceasthetrolley,not
unlike those once used in the Savoy Grill in
London, came through the cabin bearing
the main course. It was wheeled with great
ceremony to your seat, where the chief
steward or stewardess would carve the joint
of meat – having first discussed how you
would prefer it, rare or medium.

There were magnificent desserts and
exotic fruits, fine wines flowed, there was
vintage port or barrel-aged brandy with the
cheese trolley and then, of course, you could
settle back in your seat with a post-lunch
cigarette, though I seem to remember cigar-
smoking was discouraged in case the aroma
was a bit too invasive for some passengers.
These days we pay for first class in return
for space, privacy and a good sleep, but in
those days we paid for... what
exactly? The event, perhaps.
So instead of a nap we went
upthespiralstaircaseto
the lounge area, fitted with
sofa-like seats and its own
bar, and got to know our
fellow premium class f lyers
and some of the crew, who in
those days actually had time
tochat.Weweremoresocial
in the days before social media.
Of course in real terms,
the price of travel has dropped
for the majority of passengers,
and that’s a good thing. First class
is still very expensive, unless you are
very flexible with your dates, or clever at
redeeming miles. But even today when I’m
lucky enough to fly first, I can’t help looking
back to those early days with nostalgia,
when each time was an event to be shared
with those around you, rather than via a
mobile phone, and the experience was more
than just the seat and whether the plane
has wifi. I only wish I’d taken a photo. Not
something anyone today ever regrets.

OPINION


JANUARY/FEBRUARY 2018

Instead of a nap we
went upstairs to the
lounge area... we were
more social in the days
before social media

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