Avenue Calgary — January 2018

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18 avenueJANUARY.

EDITOR’S NOTE


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JANUARY 2018

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Bruce McCulloch
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| Avenue Weddings

OF MOOSE AND MEN

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ON LOOSE MOOSE THEATRE’S 40BRUCE MIMPROV GROUP SHAPED HIS CAREERCCULLOCH REFLECTS ON HOW THE TH ANNIVERSARY

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Taking advantage of a shift in tempo


to refocus on strengths.


Going forward into the New Year, we are
trying to build on what we’ve seen from these
and other inspiring projects, to create our own
best work and to find new opportunities to get
in touch with our community. You may notice
we’ve done a bit of reorganizing. We’ve stopped
doing certain columns and have refocused in
areas where we think the city is shining bright-
est. And we are excited about some upcoming
partnerships and opportunities that will be
rolling out in the coming months.
We hope you’ll tell us what you think and join
us in finding new ways to engage with Calgary.

Käthe Lemon
Editor-in-Chief
[email protected]

L


ike many of you, here at Avenue we have
felt the effects of the local economic
slowdown. Although I’m not a business
owner, as the manager of a team of great
employees and the face of Avenue I get
asked almost daily how we are dealing with it.
Certainly, we’ve seen a slow down. But the
flip side has been a huge amount of support
from our clients and an even greater level of
engagement from our readers. More than ever,
a greater number of Calgarians are looking at
what their city has to offer and how to make it
better.
In part, this is because more of us have the
time and attention to give now that things have
slowed a bit (or for some completely) at work.
At Avenue, we have been inspired by a number
of local businesses doing extracurricular projects,
which build community and get potential cus-
tomers in the door. For example, Masters Gallery
has been opening up their space to public school
groups. Though in this case no one sees the kids
as potential clients (well, maybe down the road),
for owner Ryan Green, the intention is to share
his love of art with kids who might not otherwise
have the opportunity to come into a gallery.
Wu & McHugh, dealers in Chinese antiques,
have been hosting monthly “warehouse talks” in
both English and Mandarin on a variety of top-
ics. While attending one of these talks last fall,
I met the owner of My Sewing Room, who spoke
passionately about her personal involvement
with the charity Days for Girls, which provides
reusable feminine hygiene products for women
in developing countries. It was a passion project
that developed into a calling and, in turn, helped
to grow community around the business.

Jewellery supplied by Brinkhaus, for source information turn to The Source, page 67.
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