must be an ample supply of translators in the
major world languages if it is to be a truly
international event. Th at it seems obvious,
but sadly, many times the investors choose
not to put out the money for that little thing.
Chung-ju happily spares no expense and is
fl ooded with extremely friendly volunteers who
are more than capable of taking care of the
needs of attendees with multiple languages.
 - Side attractions- If you are weighing your 
 options between events, other attractions
 or facilities that are indirectly related (or
 not at all) may still be important, especially
 if you are travelling in a group or have
 a family. In the case of Chung-ju’s event,
 there are children’s rides, a children’s park,
 an amazing martial arts museum and an
 uncountable number of sellers with everything
 from local produce to Addidas clothing.
 
 - Opportunities for expats- Everybody knows 
 WIIFM (What’s In It For Me?). It’s sad but
 true: sometimes you need to be a bit selfi sh
 with your time. If you don’t respect your
 time, no one else will. You will get invited to
 nearly event, large and small, with little to
 show for it. In our example there are a number
 of competitions, chances for free training,
 and a lot of networking! Many of the visiting
 teams want foreign branches in our nations.
 Th at’s their primary reason for attendance.
 
 - Events- What are you actually going to 
 watch or take part in? Ambiguity or surprise
 is not your friend. It should be laid out in
 black and white to ensure it is the right
 fi t for you. Th ere should be a wide variety
 available. At Chungju, there was
 
- the 3rd Penjak Silat Championship
- the Road FC - Young Guns Battle
 (a Korean MMA event)
- the 1st World Kids Masterships contests
- the 2nd Uzbek Jang
 Sanati Championship
- the 2017 World Martial Arts
 Festival Jiu-Jitsu Tournament- the 3rd International Th ang-Ta Championship
- the 1st Arnis Friendly Match
- the Chung-ju Martial Arts Film Festival
- their unique International
 Martial Arts Contest.
- Teuk Gong Moo Sool experience centres
- Okichitaw experience centre
 
 
 
 
 
 
 
 
 
- Partners- Th e expression goes “People judge
 you by the company you keep.” To think
 that doesn’t apply to a festival or event is
 ludicrous. Th ese relationships, be they big or
 small, can make or break and event. In our
 example the festival came about as the result
 of the collaboration of Road FC. Martial Arts
 Masterships, Fritz beer company, a fried chicken
 company, WoMAU, and the city of Chung-ju.
- Feasibility of reoccurrance- Many people
 are nervous to try an unknown or untested
 event or product. Curiousity isn’t always
 in the forefront of our minds. Once again,
 this event marked its 13th year. Th ere are no
 guarantees in life, but I would put my money
 on there being another in two years’ time.
 Till next issue, keep training like
 there’s no tomorrow!
 Photos by Master Woo Yong-Hee
 Master Guy Edward Larke has
 spent most of his life devoted to
 all aspects of the martial arts.
 He has spent the last 13 years
 working, studying, and writing in
 South Korea. He is the founder
 of Kisa-Do Muye (Th e Knight’s
 Way Martial Arts) and Marketing.
taekwondotimes.com / January 2018 29