Hello Zuidas — January-February 2018

• 45

This evening was made possible

by partners Accenture, The Green

Business Club and ABN AMRO.

5. DEVELOP REVENUE MODELS
   Circularity will change revenue models.
   Revenue will be earned over time (lease or
   performance models) or through shared
   value creation.


6. CLOSED-LOOP RECYCLING
   The crux of the circular economy is to close
   material loops in production processes and
   product life cycles. This can be done both
   within organizations and among partners in
   the value chain. 


7. STRIVE TO CREATE VALUE
   By working according to the principles of the
   circular economy, we can create more than
   merely financial value; we can also create
   social and ecological value. 

CIRCULAR ECONOMY – FROM WORDS TO ACTION!

Early in December, Jan Jonker, professor

of Corporate Sustainability at Radboud

University, gave an inspiring presentation

to a packed auditorium at the CIRCL

pavilion. His talk centred on the question

of how circular business models can be

effectively integrated and implemented

in organizations. In the Netherlands, we

throw out a sum total of 1.4 mattresses a

year, and worldwide we trash 1.4 billion

perfectly functional telephones. And what

to do about the billions of dirty nappies

3. CHOOSE THE RIGHT STRATEGY
   Instead of focusing on the sale of a product,
   value creation should centre on delivering
   added value over its entire lifespan. Resul-
   ting in a longer-term product relationship
   with one or multiple customers.


4. DESIGN CROSS-
   ORGANIZATIONAL SYSTEMS
   The circular economy calls for the organization of
   chains and networks in collaboration with with
   partners; no company can be circular on its own. 

FIVE BUILDING BLOCKS FOR CIRCULAR BUSINESS MODELS:

JAN JONKER

that wreak havoc on our environment?

These are just three examples of the

hundreds of products that Jonker says we

throw out needlessly. Worldwide, all this

waste has become a massive economic

problem, says Jonker, and it should be

our mission to create a circular economy.

Building that economy will take some

thirty years. A 100% sustainable and

circular world is not feasible, but a few

reasonably simple changes can go a long

way toward greening our planet. 

Te x t Romy Lange • Photography Ron Offermans

Learn a swimming technique that is efficient, effortless

and kind to your body. Afterwards it feels as if you just

had a massage. Energised instead of exhausted. The

Shaw Method applies the principles of the Alexander

Technique (used by a.o. actors, musicians, athletes and

pilots) to swimming. Develop a beautiful front crawl,

breast stroke or butterfly technique in 6-week courses

for adults. Ideal if you prepare for a triathlon or if you

suffer neck- or back problems. For adults who never

learned to swim there is a ‘Learn-to-Swim’ course, to

first feel comfortable and breath easily under water.

Welcome at Swim in Balance!

Discover a smarter way of swimming with the Shaw Method!

~ WWW.SWIMINBALANCE.NL ~

NEW IN

AMSTERDAM

Stadionplein 300 | 1076 CK Amsterdam

020 - 303 14 22 | [email protected]

hetamsterdamseproeflokaal.nl

Come taste, enjoy and experience Het Amsterdamse Proeflokaal!

Dine in our restaurant on the ground floor or visit our Food Experience

on the first floor, featuring a range of spaces perfect for networking

functions, business meetings, cooking workshops,

private dining and parties, as well as a wine

and beer experience.

Parking for restaurant guests is free the 1st

hour and €1 for every 15 minutes thereafter.

Turn in your car park entry ticket at the

service desk to receive an exit ticket.

Amsterdam’s premier

events venue

Come along

for a guided tour to

get information and

inspiration for your

next event!

Adv.Hello_Zuidas_185x127,5_HAP_UK.indd 1 04-12-17 12:30