HELLO ZUIDAS END OF THE YEAR EVENT
Thursday 30 November 2017 @ Amsterdamse Proeflokaal- The Hello Zuidas End of the Year event has
become an annual tradition. - This year, Zuidas Beer was launched during the event!
- Guests rated the new Zuidas Beer as deliciously refreshing.
- Zuidas Beer is ser ved and sold all over Zuidas.
Zuidas Beer!
Marja Cino & Floor Beeren
Middle: Cees Huijing,
right: Menno van der Valk
Hans Bosma & Richard Aloserij
Jesse Gosse & Remco KappelhofA contribution for De Voedselbank, Olivier Otten, Jennecke Stradmeijer & Letty SantéTijmen de Vries, Bob Dolphijn & Wilfried BrusseeLaunch of Zuidas BeerMaurice Noten & Michael BerendsenAngela Nijland, Geert-Jan Ankoné
& Ilkel TanerOlivier Otten, Jesse Gosse & Remco KappelhofLeonie Völke, Ouafa Chickh
& Romy LangePeter Braamzeel & Letty VerweijPhotography Lotte de GraafHELLO YOU
46 • Te x t Romy Lange • Photography Wouter van Ierssel • 47
After more than 20 years’ involvement in the Zuidas community,
Jaap van Rhijn recently traded in his position as CEO of Colliers
International to become programme director redevelopment at
Cordaan. Jaap’s local credits include sealing the lease of offices
for Kempen & Co in the WTC, he was ABN AMRO’s contact
when they moved to the Gustav Mahlerplein and he coordinated
the development of Claude Debussylaan many years ago. Because
he was once a member of the of the Hello Zuidas foundation’s
supervisory board and chairman of the Zuidas committee of
the ORAM, we wanted to take this opportunity to talk with him
about Zuidas one last time before he bids us farewell.ABN AMRO
It was 20 years ago that ABN AMRO came to Zuidas, Van Rhijn recounts.
‘They were immensely proud of this location because it’s ver y visible
from the A10. But even back then there were plans in progress to reroute
the motorway underground, which would considerably diminish that
visibility. This is why I proposed creating Claude Debussylaan, so the
building would remain a landmark for pedestrians.’HELLO ZUIDAS
IS THE SOFTWARE
OF THE DISTRICT
JA AP VAN RHIJNZUIDAS IN TEN YEARS
Van Rhijn believes Zuidas could benefit from a little disruption and
should also create space to think outside the box. ‘A few rough edges
are human and here we could use some more of that to help people
feel at home. There is little random space in Zuidas, even though that’s
exactly what people love, because it’s where stuff happens. Locals
need to colour Zuidas with stories, and planners and administrators
have to leave scope for that. Ever ything has been designed to be ver y
neat and tidy, which prevents people outside from seeing what’s hap-
pening inside. Beyond that, I hope that in ten years’ time this will be as
much a residential location as it is a hub for business, and that there
will be more to spark the imagination.’HARDWARE & SOFTWARE
According to Van Rhijn, the Hello Zuidas foundation and magazine have
been of vital importance to the district. ‘The magazine is a brilliant
medium, fostering a feeling of community. Ever ything in Zuidas may
look so sleek and streamlined, but the Hello Zuidas foundation has
still managed to bring people together. The magazine and the foun-
dation keep people informed and organize events that create a sense
of belonging. If the buildings are the hardware of Zuidas, Hello Zuidas
is the software.’