The Grocer – 13 January 2018

Get the full story at thegrocer.co.uk 13 January 2018 | The Grocer | 39

Tropicana revamps Essentials:

Tropicana has overhauled its

Essentials range of functional

juice. Four variants – Inner

Balance, Vitamin Power, Vitality and Berry Boost

• are available in a 750ml format (rsp: £2.99),
  while Berry Boost and Vitality also come in a
  330ml bottle (rsp: £1.99).

New tub for Magnum: Magnum

this week expanded its tub range

with a Chocolate & Hazelnut

Praline variant (rsp: £3.85/440ml)

• set to feature with the rest of the brand’s lineup
  in a new TV ad from 15 January.

New Graze quartet: Healthier

snacking brand Graze this week

rolled out four new ranges to gro-

cery. Superfood Bites, Mini

Protein Balls, Superfood Mix and Energiser Mix

boast 15 SKUs between them, with rsps ranging

from 99p to £2.79.

Mikado gets intense: Mikado has

added a Dark Intense variant fea-

turing 70% dark chocolate sprin-

kled with sea salt (rsp: £1.45/70g).

It was to tap one of the fastest-growing segments

in chocolate, said owner Mondelez.

RH Amar links with English Provender: Fine

food distributor RH Amar has struck a deal with

English Provender Co to handle the supplier’s

eponymous, Very Lazy and Newman’s Own

ranges in wholesale and convenience.

Nutella ready for Pancake Day:

Nutella has returned to TV with

its ‘Pancakes Love Nutella’ push,

marking Pancake Day with a £1m

investment including a special edition jar. It will

run until 13 February.

MIA launches ethical chocolate:

New ethical food brand MIA has

launched its first products: six

premium bars of Madagascan sin-

gle-origin chocolates. Made in Africa, they are

available variants including 100% Cocoa, 75%

Dark Chocolate and 65% Candied Orange, with an

rsp of £3.99-£4.49 for 75g.

Co-op adds more healthier snacks: Co-op has

ramped up its healthier snacking range by list-

ing Hippeas chickpea puffs for the first time

and expanding the presence of Primal Pantry

from 1,100 stores to 1,800, while also adding the

brand’s new Double Espresso bar.

Groovy Food Company: In our 2017 Top Products

supplement (16 December 2017), The Groovy Food

Company was ranked as the ninth biggest-selling

oil brand. It was in fact the seventh best-selling.

grocery digest

Daniel Selwood
Coca-Cola must go fur-
ther than just reducing
pack sizes if it is to help
Brits cut back on sugar,
health campaigners
insisted this week.
Their calls came after
The Guardian reported
Coke plans to shrink the
size of its largest Classic
bottle and increase the
price ahead of April’s soft
drinks levy. The tax will
see suppliers pay 24p per
litre on drinks contain-
ing 8g or more sugar per
100ml.
The brand will shrink
the 1.75cl bottles of its
full sugar variant by 14%
to 1.5l, while the price
will rise by 11% (20p) to
£1.99, according to The
Guardian, and the 500ml
bottle will increase in

Coke should cut sugar

rather than pack sizes

insist campaigners

price from £1.09 to £1.25.

Coca-Cola European

Partners would not con-

firm or deny the changes,

but said it was holding

“ongoing discussions

with customers about the

impact of the soft drinks

tax”, which included

“reviewing the pack sizes

offered to consumers and

our approach to price-

m a rk e d p a c k s ”.

It confirmed it had “no

plans to change the rec-

ipe of Coca-Cola Classic”.

While smaller packs

would be welcomed,

Coke should commit to

reducing sugar in Classic,

said Jenny Rosborough,

Action on Sugar cam-

paign manager. “We

encourage the company

to reformulate. In years

to come, its product is

going to seem unbeara-

bly sweet.”

Ben Reynolds, dep-

uty chief executive at

Sustain, said CCEP was

“sticking its fingers in its

ears” by ignoring calls to

cut sugar in its core soda.

Rival PepsiCo declined

to comment on whether it

would reformulate its full

sugar variant, but reiter-

ated plans to pass on the

cost of the sugar levy.

The Guardian reported

Coke is to cut pack sizes

Kallø: four-strong range of
Pop-Crisps launched

Gluten-free brand Kallø
has made its first move
into bagged snacks, with
the launch of Pop-Crisps.
Made with popped
corn pieces, split peas
and natural flavourings,
the four-strong lineup
comprises Himalayan

Kallø makes debut

in bagged snacks

Pink Salt & Hint of

Black Pepper, Sea Salt &

Sicilian Lemon Vinegar,

Sour Cream & Dill, and

Wasabi & Soy Sauce.

They are available in

an 85g sharing bag (rsp:

£1.95) and a 20g snack

pack (rsp: 75p) – with

around 425kcal/100g and

1g of satfat. Listings were

yet to be confirmed, said

owner Wessanen.

Kallø’s launch this

week came as the brand’s

value sales were up

4.2% to £17.9m in the

supermarkets’ free-from

aisles [Nielsen 52 w/e 9

September 2017].

The UK’s clampdown on

the use of plastic micro-

beads came in to force

this week – with the gov-

ernment hailing “a land-

mark step”.

Makers of cosmetics

and personal care prod-

ucts will no longer be

able to add microbeads to

face scrubs, toothpastes

and shower gels.

The move, announced

in 2016 in response to

concerns about damage

to marine life, would pre-

vent billions of micro-

beads ending up in the

ocean every year, the

government said.

‘Landmark’

microbeads

ban comes in

TOO SWEET

We encourage Coca-Cola to reformulate – Jenny

Rosborough, campaign manager, Action on Sugar