The CEO Magazine Asia — January 2018

theceomagazine.com | 133

Gates and

Branson back

lab-grown meat

US company Memphis Meats has successfully created

beef, chicken and duck using extracted animal cells in a

laboratory. Believing that the 90% reduction in land,

greenhouse gas emissions and water involved in

traditional farming, coupled with the need to feed a

growing population, makes this the ‘lab-riculture’ of the

future. It’s an opinion shared by Richard Branson and

Bill Gates, who have both invested in the start-up.

US$17.8

MILLION

The amount paid for Paul Newman’s

Daytona Rolex in October last year,

making it the most expensive watch ever

bought at auction.

Bob Nease, Harper Collins

The ‘fifty bits’ referred to in the title

is the amount of information (from

10 million) that our brain processes

each second that actually relates

to conscious thought. In this

book, the author suggests that

understanding this is key to

behavioural change, either in

influencing others or making

better choices for ourselves.

READ ABOUT IT
THE POWER OF FIFTY BITS

EINSTEIN

Money buys happiness

In 1922, Einstein had just learned he had been awarded

the prestigious Nobel prize for physics. Penniless, but

sensing he was about to become very famous, instead

of giving a courier a tip, Einstein reached for a notepad

and wrote his secret to happiness. Believing they would

one day be worth something, the courier held onto

the notes that sold at auction in Jerusalem last year

for US$1.56 million and US$240,000. The secret?

“A calm and humble life will bring more happiness than

the pursuit of success and the constant restlessness

that comes with it.” The other note read, “Where

there’s a will, there’s a way.” Genius.