“
Believe
in the
IMPOSSIBLE
without
fea r.
”
Software AG is heading the digital revolution
and enhancing the technological capabilities
of organisations around the world.WORDS HOLLY JOHNSON • IMAGES YEW KWANGF
or more than 45 years, Software AG has armed enterprises with the
enhanced technology necessary for their survival in the disruptive digital
and business landscape. With 4,500 employees and 300 partners in
70 countries worldwide, its customers include nine of the 10 largest US
banks; Coca-Cola, 7-Eleven and Nespresso; a space travel organisation;
major airlines and transit authorities; energy companies; and more.
Creator of the world’s first digital business platform, Software AG provides
independent and open software that empowers enterprises to become more
innovative, agile and efficient. It aims to accelerate and simplify the digital
transformation by connecting the world’s applications, data and devices without
compromising existing investments.
Spearheading the company’s rapidly growing Asia division is Vice-President
Anneliese Schulz. After joining the company in Germany in 2011, Anneliese
transitioned to Asia–Pacific where she worked across business management, sales
and customer acquisition in Tokyo and Singapore. “Working in these varying
geographies has given me a well-rounded understanding of Software AG,” she says.
Anneliese’s appointment, together with her strong track record and understanding
of market requirements, helped Software AG secure several important client wins in
Asia. “I achieved fast and unexpected success from our customer-centric approach
in Korea, so I saw the opportunity to bring this success to the broader region.
Asia is a diverse part of the world, but it’s unified by talented people from
different cultural backgrounds. They all have a positive attitude towards change »22 | theceomagazine.com
INSPIRE | Interview