The CEO Magazine Asia — January 2018

theceomagazine.com | 73

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n Fashion designer and lifelong vegetarian Stella

McCartney has never used leather, skins, fur,

or feathers in her products. She also uses

sustainable materials in around half of every

collection. Now she’s taking things a step

further with a collaboration with start-up

Bolt Threads. Upon learning that fabrics

such as polyester release micro particles

of plastic into the ocean with every load

of washing, McCartney has created

a product called Microsilk, which is

bioengineered to mimic the chemistry

and strength of natural silk created

by spiders. The goal? Nothing less

than changing the mindset of fashion

houses globally towards sustainability

and responsibility. “A shift like this,”

she tells Fast Company, “it’s massive.

The reality is that if Bolt Threads and

other companies like it can replace silk

or wool or cotton, we have a planet.”

By 2025, the estimated global AI

market is expected to be worth

US$2.4 trillion

Well fit

Research and innovation are the

foundation of the design philosophy

at Italian studio Adriano Design.

Become an object of desire yourself

by working out on their strikingly

beautiful take on the exercise bike.

Made from tempered glass, steel

and wood, the Fuoripista is available

at adrianodesign.it for US$9,600