How semiconductor solutions provider STMicroelectronics
supports the rise of the Internet of Things and a safer,
greener and more connected driving experience.WORDS SHARON MASIGE • IMAGES RAY AND MAG PHOTOGRAPHYA
ccording to STMicroelectronics (ST) Executive Vice-President for
Asia–Pacific Jerome Roux, “Everybody is talking about IoT.” And
it’s not hard to see why. The Internet of Things (IoT) has exploded
across the globe, with smartphones, smart manufacturing, smart
homes and smart cities among the multitude of ‘connected things’
making their way into everyday life.
Present in Asia since 1969 and with 18,000 employees there today, Switzerland-
headquartered ST develops semiconductor solutions for a wide range of electronic
applications. “IoT represents a very broad market with diversified applications,”
Jerome says. “You have to understand that although there is an enormous
difference between a robot and, say, a wearable bracelet that monitors your
heartbeat when you walk, there is a lot of commonality in terms of types of
functionality: efficient processing, sensing, power management, security and
connectivity. ST can offer all of these key building blocks in the different flavours
needed for various end devices.”
Jerome has been involved in the semiconductor industry throughout his career.
In 1988, he worked in the planning department at SGS Thomson (ST’s name prior
to 1998), before taking up a marketing manager position at one of the company’s
manufacturing facilities in Morocco. Jerome then worked in the same role in
Singapore and Shanghai. »Tapping
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SMART
DRIVING
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