Golf Asia - February 2018

GOLF ASIA 51

TITLEIST INTRODUCES EVEN

FASTER VELOCITY GOLF BALLS

The new Titleist Velocity golf balls

are designed with proprietary high-

speed technology to deliver even

more distance on every shot in the

bag. With the introduction of new

high-visibility colour options – VISI-

White, Velocity Orange and Velocity

Pink – the power of Velocity is also

packed with personality.

Available in golf shops worldwide,

the 2018 Velocity has been

reengineered with a softer high-

speed core and Titleist’s fastest

cover blend to deliver extremely low

spin and fast ball speed off the tee

for increased distance. Velocity’s

advanced aerodynamics produce

a high flight on all shots to enhance

distance and help golfers stop the

ball closer to the hole.

Features of the new Titleist 2018

Velocity

• The softer, high speed LSX core
  produces fast initial velocity with
  extremely low spin for deep
  downrange distance on all full
  swing shots.


• A new, faster NaZ+ cover provides
  higher ball speed for longer
  distance.


• A spherically-tiled 328 tetrahedral
  dimple design optimizes Velocity’s
  aerodynamic performance,
  producing high flight and long
  carry for shots that fly far and land
  more softly on the green.


• The new Velocity is available now
  in VISI-White plus Velocity Orange
  and Velocity Pink.

Features of the new Titleist Tour Soft

• The largest Titleist core ever produces

category-leading soft feel and high

ball speed for commanding distance.

In developing Tour Soft’s core, the

Titleist Golf Ball R&D and Operations

teams were challenged to break

through previously accepted core size

limitations in order to produce a golf

ball that feels better and is longer or

just as long as the competition.

• A new ultra-thin 4CE grafted
  cover made with TCU Process
  Technology generates advanced
  short game control. Innovations in
  the manufacturing process at Titleist
  Ball Plant 2 in Massachusetts allowed
  engineers to mould the extremely thin,
  very soft cover formulation uniformly
  across the surface. The Tour Soft cover
  
  
  • a proprietary blend of four different
    materials – is just as thin as some
    urethane-covered balls currently on the
    market.
  
  
  
  


• A new spherically-tiled 342
  cuboctahedron dimple design,
  optimized for the new Tour Soft
  construction, delivers a penetrating
  trajectory and consistent flight.


• Tour Soft, is available now in both white
  and high-optic yellow, replaces and
  improves upon the prior generation
  NXT Tour and NXT Tour S golf ball
  models in the Titleist golf ball family.

More than 19,000 golfers participated

in the white box testing and validation

process for the new Titleist Tour Soft,

with golfers receiving prototype golf

balls for on-course evaluation. Player

feedback was then gathered through

Team Titleist and shared with Titleist

R&D. This included a three-ball blind

prototype test in January 2017 that led to

some key insights toward the Tour Soft

development.

just as long as the competition.

• A new ultra-thin 4CE grafted
  cover made with TCU Process
  Technology generates advanced
  short game control. Innovations in
  the manufacturing process at Titleist
  Ball Plant 2 in Massachusetts allowed
  engineers to mould the extremely thin,
  very soft cover formulation uniformly
  across the surface. The Tour Soft cover
  
  
  • a proprietary blend of four different
    materials – is just as thin as some
    urethane-covered balls currently on the
    market.
  
  
  
  


• A new spherically-tiled 342
  cuboctahedron dimple design,
  optimized for the new Tour Soft
  construction, delivers a penetrating
  trajectory and consistent flight.


• Tour Soft, is available now in both white
  and high-optic yellow, replaces and
  improves upon the prior generation
  NXT Tour and NXT Tour S golf ball
  models in the Titleist golf ball family.