The CEO Magazine Asia - February 2018

(^) B
est
(^) foot
forward
As it stays on top of the latest trends in
both fashion and manufacturing, Semasi
is keeping pace with the growing global
footwear industry.
WORDS SIMONE HENDERSON-SMART
A
subsidiary of Indonesia-based Gunung
Sewu Group, Semasi is an export-
oriented manufacturer of dress and casual
leather shoes for both men and women.
Its international clients include Polo
Ralph Lauren, Rockport, Sperry
Topsider, Sebago, Lloyd and Chatham. Domestically,
Semasi’s own Gino Mariani is one of the leading brands
in high-end department stores. The company has become
well-known for the quality of its hand-stitched leather
shoes, which makes both the original equipment
manufacturer (OEM) and retail sides of the business a huge
award-winning success.
Director Richard Hakim had previously worked for
a Japanese shoe manufacturer where the importance of
quality and timely delivery was impressed upon him. This
has come in handy for building the reputation of Semasi
on the international stage, where reliability is crucial for
long-term OEM partnerships. »
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