THE
HIGHWAY
T
ypically, it’s big, powerful and noisy and speaks to us on a primal level that transcends
socio-economic and cultural boundaries. To some it calls out ‘freedom’ or ‘escape’ while
to others it says ‘brotherhood’ and ‘loyalty’. Either way, every Harley-Davidson has an
unmistakable presence.
It could be argued this presence is what appeals to all admirers of the brand, whether tradesmen
or statesmen. That guy on the Fat Boy in the leather jacket and wraparound sunglasses? He could be
anyone; a ditch digger, bean counter or high roller. On a Harley, everyone is lifted a notch or two.
“There is something raw about a Harley-Davidson that no other motorcycle can match, and I think
there is a sense of breaking out of the binds and disciplines of corporate life that so often smothers us,”
says Gil McLachlan, multiple H-D owner, self-made man and CEO of McLachlan Travel Group. “It’s very
energising but, best of all, safe riding requires total focus. When you can’t spend even a moment thinking
about work, relationships or world peace it’s immensely uplifting. Dry-cleaning for the mind.” »ANYONE WHO HAS OWNED, RIDDEN OR EVEN JUST
ADMIRED ONE WILL TELL YOU THERE IS A SPECIAL ALLURE
ABOUT THE ALL-AMERICAN HARLEY-DAVIDSON MACHINE.WORDS • RODERICK EIMEG
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146 | theceomagazine.comINDULGE | Easy rider