ensure that the brand experience as a whole- the people, the public experience and the
atmosphere – is excellent. We like our
customers to always be happy and smiling.”
On the company’s part, Jean Paul believes
it is important to provide recognition of
good work, both in terms of positive
feedback and financial incentives for strong
performance. He believes that all staff should
be treated as owners of the company and has
put the ‘ownership theory’ into practice,
meaning that any staff member is free
to put forward their ideas, confident that
they will be listened to.
While some competitors in the QSR
space put marketing strategies at the centre of
their business model, The Bistro Group has
different priorities. “Our approach is not to
spend much money on advertising,” Jean Paul
notes. “In fact, only about one per cent of
our total revenue is spent on marketing. Our
main form of advertising is through the
testimony and experience of our customers.
New customers get to know us from the
recommendations of our existing customers.”
Jean Paul says the Group has determined
its clientele is almost entirely domestic and
75 per cent of patrons at its various franchises
are repeat customers. Such patrons are golden
for restaurant chains because they inevitably
recommend the places they patronise to
friends and family. “We find it’s a more
powerful and effective way of marketing,”
“We have
brands that are
complementing
one another, rather
than directly
competing.”
“Partnering with The Bistro Group enables us to stretch
ourselves, and makes us realise that we can do more.
Because our partner is constantly expanding and striving
for excellence, we do too. We have both grown together
through the years. It is a mutually rewarding relationship.” –
Leni Go, Managing Director, Metro-Source ConsolidatorsHalf page advert
Metro Source ConsolidatorsFormed in 2007, Metro-Source
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is a logical solution. In short, weprovide service and convenience by
enabling our customers to source
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they desire. We are their carry-all
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service industry.Tel: +6322365945
Mobile: +639175238144
[email protected]538 MRR Street ( F. Mariano Ave.)
Manila Mahogany Compund
Manggahan, Pasig
Metro Manila, Philippines