The CEO Magazine Asia - February 2018

theceomagazine.com | 45

future

Painting

a BRIGHT

I

n 1978, when patriarch Soetikno Tanoko founded Avia Avian, he faced many

challenges trying to compete as a national manufacturer in a market already

crowded with quality international products. Fast-forward 40 years to 2018,

and he now has the next two generations on board and the future is looking

very bright indeed. Beginning with just one manufacturing plant in Sidoarjo,

East Java, the company expanded to a second facility in Serang, West Java,

in 1996, followed by a third one in Medan, North Sumatra, in 2007. Avia Avian is

currently the largest decorative paint company in Indonesia. »

Wijono Tanoko says Avia Avian has tackled the competition

head-on and is looking forward to even greater things.

WORDS SIMONE HENDERSON-SMART • IMAGES AVIA AVIAN

Interview | INSPIRE