56 | theceomagazine.com“Innovation
the
comes from
Subway’s Pavel Dorosevich is on
a mission to spread the ‘Eat Fresh’
creed across all of Asia–Pacific.WORDS ADRIAN FLORES • IMAGES RAY & MAG PHOTOGRAPHYfield.”
A
s Regional Director for Subway APAC, Pavel Dorosevich continues to
be inspired by the quick service restaurant (QSR) chain’s great-tasting
sandwiches. Pavel is a firm believer in a healthy lifestyle, which in his case
includes a one-hour swim every day before work. But at the heart of his
routine are the Subway sandwiches, which number many more than the
original seven varieties (17 in the US at last count), most with six grams or
less of fat. And they all taste delicious. Food for thought: Subway, ‘the sandwich as it should be’,
has plenty of potential across Asia–Pacific.
With a background in investment banking and management, Pavel spent the first few
years of his career in the financial services industry, first at EY (then Ernst & Young), then
at The Pioneer Group and the International Finance Corporation, and finally at JP Morgan,
focusing mainly on equity research. “Having a strong command of numbers has helped me
lead a different type of discussion when it comes to bringing the Subway brand to new
heights,” says Pavel. “It’s a very valuable tool, as I’ve come to recognise day by day.”
Also valuable is Pavel’s 15 years at McDonald’s, from 2001 to 2016, taking on a variety
of roles across corporate development, corporate strategy, finance strategy, real estate, and
franchising and licensing strategy. First stop was Chicago, home of McDonald’s HQ. »INNOVATE | Interview