62 | theceomagazine.com
U
nder every Mentos wrapper and on
the end of every Chupa Chups lollipop
sits a delectable bite of confectionery,
innovatively crafted by the team at
Perfetti Van Melle. The third largest
confectionery manufacturer in the
world, the company employs over 18,000 staff, operates
38 companies, and distributes its delicious products to more
than 150 countries worldwide. While its global brands gratify,
refresh and delight consumers of all types and ages, its
17 regional brands are created to suit local preferences.
The group’s Indonesian arm was established in 1990 to
service growing demand in Asia–Pacific. “Perfetti Van Melle’s
growth in Asia–Pacific started right here in Indonesia in
1992, when Perfetti acquired Van Melle, taking advantage of
the latter’s strong foothold in Asia,” says President Director
Afnan Ahsan. “Jakarta was a key position for the group and
through our two manufacturing sites, we now export a
significant amount of halal candy to the Middle East, Africa
and parts of Europe.Perfetti Van Melle uses innovation to
inspire and delight consumers worldwide,
through its production of much-loved
confectionery products like Mentos and
Chupa Chups.WORDS • HOLLY JOHNSONcandy
King of
62 | theceomagazine.com