The CEO Magazine Asia - February 2018

68 | theceomagazine.com

ourselves.”

“We

REINVENT

continuously

Manuel Lorenzo Tuason has instilled a family atmosphere

and an approach of continuous improvement into the

Philippines’ leading bill payment service.

WORDS DANIEL HERBORN • IMAGES JASPER SALCEDA

W

hile some leaders gravitate towards stable, established

companies with histories of unbroken success when looking

for their next role, Manuel Lorenzo Tuason was drawn to

his current President and CEO position by the significant

challenges the assignment entailed.

“The challenge to turn around what was then an ailing

business was a compelling reason for my move,” he says. “Nothing can be more

inspiring and exciting than to create value as I see plans coming into fruition. Further,

the challenge to effectively harness everyone’s abilities and realise a full transformation

wherein every employee of the company is proud to be part of a ‘winning team’ was

more than enough reason to accept the offer.”

CIS Bayad Center Inc (CBCI), the business that he transformed, offers its

customers the chance to send and receive money, and to pay bills. The business

model places a premium on convenience, with a range of central locations across

the Philippines and stores that stay open until late. It is linked with a wide array

of biller companies, creating the option for consumers to use it as a one-stop shop

for paying several different bills in one visit. This kind of transfer and payment »

INNOVATE | Interview