BAKERY REVIEwThree Months Shelf Life
Necessary for Imported
Food Items
Imported food items in India now need to have minimum 60 percent
of shelf life or at least three months to go for expiry, India’s food
safety regulator has ruled.
"Customs shall not clear any article of food unless it has a valid
shelf life of not less than sixty percent or three months before expiry
whichever is less at the time of import," said the Food Safety and
Standards Authority of India (FSSAI) in a draft notification issued
in December.
The food importer needs to register with the Directorate General
of Foreign Trade and needs to have a valid import-export code, as
per the FSSAI notification.
FSSAI said that it would profile the importer, custom house
agent, manufacturer of the imported product, imported product,
country of origin, source country of the consignment, port of entry
and history of compliance and any other parameters as it deems
fit for assessing the risk associated with the commodity.
“The importer shall submit certificate of sanitary export from
authorised agencies in exporting countries for the categories of
food as may be specified by the food authority from time to time,”
the notification said.
Packaged Food
Category Gets Sweet
Magic
With the launch of 'wheat rusk' early in December, Sweet Magic
Foods, a leading sweets and bakery products brand in Andhra
Pradesh and Telangana, marked its foray into the packaged food
category.
Unveiling the product, Sweet Magic Foods's Managing Director
AVS Vara Prasad said that 'rusk' is a high growth segment which
is expected to grow at 25 percent and become Rs. 5,000-crore
market in India by 2020.
Sweet Magic is eying 10 percent of India's rusk market share by
2019.
The company has a turnover of Rs. 30 crore and the rusk unit
of the group may require investment of about Rs. 10 crore.neWS SCAnPrataap Snacks
Limited Enters the
Market of Sweet
Snacks
Indian snack foods
company Prataap
Snacks Limited (PSL)
has ventured into the
sweet snacks market
through its wholly
owned subsidiary with
the launch of its new brand ‘Rich Feast’. The first product
under the new brand is ‘Yum Pie’, a three layered treat with
sponge cake, flavoured jam and chocolate.
The company has set up a fully automated manufacturing
plant by its wholly owned subsidiary Pure n Sure Food Bites
Pvt. Ltd. in Indore, Madhya Pradesh to manage the production
of Yum Pie.
The product has been designed for kids in the age group
of 4-14. Yum Pie is available in orange, strawberry and mixed
fruit flavours.
“Our new brand ‘Rich Feast’ marks our entry into sweet
snacks category where we see a lot of untapped growth
opportunity,” said Amit Kumat, MD & CEO, Prataap Snacks
Limited.
“With this, we will now get into a bigger macro-snack
category from only being a salty snacks player. We intend to
grow the Rich Feast brand further with new launches in the
coming time,” Kumat added.
Prataap Snacks Limited also offers multiple variants of
products across categories of potato chips, extruded snacks
and namkeen (traditional Indian snacks) under the Yellow
Diamond brand.