neneWS SCAWS SCAnn BAKERY REVIEwOlives from Spain Targets
the Indian Market
At the 15th Uppercrust Food &
Wine Show, which was held during
8th-10th December in Mumbai,
visitors indulged themselves in
a party of flavours, trying wide
variety of products and food brands.
Olives from Spain participated in
the event. It showcased Spanish
olives marinated with Indian spices
and condiments. At the Olives
from Spain stand, guests were
captivated by the different flavours
and textures and by the Spanish
olives in marinades prepared by Chef Saransh Goila.
Chef Saransh also shared his culinary skills and knowledge to
an enthusiastic audience in his two Master Classes; presenting
two Indian recipes with the taste and texture of Spanish olives in
them. In his first Master Class, he delighted the non-vegetarian
visitors by cooking mustard prawns with a green olive rice poha. In
his second Masterclass, he cooked a delicious vegetarian jackfruitbiryani with black and green Spanish olives, giving the dish a juicy
appetising variation.
For a fourth year in a row, Olives from Spain is targeting India
as a key market for international promotional campaigns. One of
the main activities of this promotional campaign has been the
participation of Olives from Spain at the 15th Uppercrust Food
& Wine Show.
Here it deserves a mention that Spain is the world leader in
table olive production. It exports olives to more than 120 countries,
representing 40 percent of the global market. The main markets for
Spanish olives are the US, Italy, Germany and France. Since 2007,
Olives from Spain has targeted other potential markets, India being
one of them, where consumption of olives is steadily increasing.
To continue with this positive trend, the campaign is focused on
presenting ideas for integrating olives into the Indian diet. It also
focuses on sharing the nutritional benefits and the importance of
olives in the Mediterranean diet.For information about Spanish olives and recipes, visit http://www.
olivesfromspain.in or join Facebook@olivesfromspainindia or
Instagram@olivesfromspainindia for updates.The End of a Partnership
Savencia Formage & Dairy India Pvt. Ltd. (formerly known as Dabon
International Pvt. Ltd.) and Epicure Frozen Foods & Beverages Pvt.
Ltd. have recently split their association, as Savencia decided to
go back and focus on its core business of manufacturing and thus
made its exit from the fine food business in India.
Here it deserves a mention that Epicure gained stature,
when in 2009 Dabon International Pvt. Ltd., now Savencia
Formage & Dairy India Pvt. Ltd., expressed interest in joining
hands with it. The association helped Epicure to set bigger
goals, diversify and expand.
Now Epicure is back with greater strength and is repositioning its
dairy and fine food business. With stronger base and infrastructure,
Epicure is now continuing its journey ahead as one of the leading
traders and importers in its core products.
Epicure has the legacy of a successful journey behind it. Epicure
Frozen Foods & Beverages Pvt. Ltd. was started by Sanjay Tandon in- The primary focus of the company was to market imported
dairy-based products from Europe in the Indian market, which
included cheese, milk, dairy cream, etc.
Later the company diversified into fine food business; introducing
a wide range of gourmet food products imported from various
countries. Despite limited resource, the company managed to
create a niche for itself in the highly competitive Indian market.
Though the journey was not easy but within a short span of time
the company started coming to limelight and eventually become a
major stakeholder in the imported fine food business in the country.
Dec-Jan ’18 Hammer Food & Beverage Business Review 55