BAKERY REVIEw COveR StORYB
akery industry in India has been
growing at a steady pace. The
branded packaged segment in
this sector is estimated at Rs
17,000 crore, in the last financial
year, and is expected to grow at phenomenal
rate of 13-15 percent in the next 3-4 years.
With 75 percent of the biscuit segment in
the country in the organised sector, the
breads and cakes market in the country is
much fragmented with multiple regional and
local players.
According to a report by IMARC Group,
‘Bakery Products Market: Global Industry
Trends, Share, Size, Growth, Opportunity and
Forecast 2017-2022’, due to high demand,
affordability and wide availability, the sales
volume of bread reached more than 130
million tonnes in 2016, growing at a CAGR
of around 1.3 percent.
The global baked goods market has
shown rapid recovery following the economic
recession, recording strong growth over
the recent years. Factors fuelling market
expansion include convenience, affordability
and health benefits of baked products.
Demand for healthier fortified baked
products has also driven sales.
The demand for healthy bakery products
has resulted in introducing newer varieties
of breads – such as breads with rye, nuts,
dried fruits and vegetables – to capture the
emerging markets. As far as biscuits are
concerned, nowadays biscuits such as whole-
wheat, multi-grain, high-fibre and diabetic-
friendly biscuits are being introduced in
the market, especially in the urban regions.
Added to other factors like innovation in
packaging, etc., the sales volume of the
biscuit market is expected to reach almost
15 million tonnes by 2022.Fibre for Fitness
Healthy diet is now becoming the trend, a
trend which is also becoming very much
visible in India. Everyone is becoming
conscious of avoiding unhealthy food.
According to Sheela Krishnaswamy, Diet,
Nutrition & Wellness Consultant, dietary
factors were mainly responsible for
cardiovasulcar diseases and also diabetes.
The World Health Organisation has
estimated about 150 million cases of
diabetes worldwide. By 2025, this number is
predicted to double. As far as cardiovascular
diseases are concerned, an estimated 17.
million people died from cardiovascular
diseases in 2015, representing 31 percent
of all global deaths. Many of these deaths
could be avoided by regular healthy diet,
which of course include intake of healthy
bakery products.
One of the constituents for healthy
bakery products could be fibre. It may be
recalled that virtues of fibre have been
extolled from the times of Hippocrates. Dr.
Denis P Burkitt in 1973 wrote in BMJ that
many diseases of the western civilisation
were rare or unknown in communities that
did not deviate from their traditional way of
life. One of the dietary factors that helped
in preventing non-communicable diseases in
such communities was fibre.
“Many dietary factors are involved in
increasing or decreasing the risk of diabetes
and cardiovascular diseases. One among
them is dietary fibre. Reduced intake of
dietary fibre increases the risk of disease
and vice versa,” claimed Sheela.
Sheela avers that dietary fibre improves
cardiovascular health, improves blood
glucose control, helps in weight management,
slows down cholesterol absorption, and actsas substrate for gut bacteria.
In the baking industry, whole-wheat or
products containing oats are considered
high in fibre. Keeping this in mind, the bakery
industry has now introduced whole wheat
bread, multigrain bread, rye bread, etc. The
bakers have also now introduced healthy
cookies.
There are also biscuits on the stand which
boast of being multigrain and also having
low fat content.Weight Management
Weight gain is also responsible for several
diseases. Extra weight makes you more
likely to have high blood pressure and
high cholesterol. Both these conditions
make heart disease and stroke more likely.
Overweight and obesity could increase the
risk of several diseases, including diabetes,
heart disease, and certain cancer.
Karuna Jayakrishna, Senior Application
Specialist, DuPont Nutrition & Health,
claimed, “Weight management is a key step
for a healthy lifestyle. This can be achieved
by developing healthy eating habits while
monitoring the intake of essential nutrients.”
The WHO World Health Statistics Report
2012 stated that globally one in six adults
were obese and nearly 2.8 million individuals
did die each year due to overweight or
obesity. India, with 1.2 billion people, is
the second most populous country in the
world and is currently experiencing rapid
epidemiological transition.
Karuna disclosed that researchers have
found that protein can play a unique role in
weight control and weight loss. It is found
that increasing the percent of calories
derived from dietary protein can bring
benefits beyond those of simple caloric