Bakery Review — February-March 2018

(Tina Meador) #1
event BAKERY REVIEw

SIGEP 2018 Gets Bigger than Ever


With a record of 209,135 overall attendees, the event confirms its international leadership as trade
fair for professional operators all over the world in the artisan gelato, pastry and baking sectors,
together with that of coffee

T


he 39th edition of International
Trade Show of artisan gelato,
pastry, bakery and the coffee
world, SIGEP ended on 24th
January, at the Rimini Expo
Centre, in Italy.
This international trade show gave
a great stimulus to the Italian-made
confectionery sector, a consistent part of
Italy’s agri-food export, which rose to 40
billion euros at the end of 2017.
The five-day event ended with a record
of 209,135 overall attendees, of whom
135,746 were Italian buyers and 32,
were foreign buyers from 180 countries,
alongside which there was the universe of
exhibitors; participants in the international
contests, teams for the competitions, guests
at the conferences and participants in the
academy areas.
Of the international buyers, 77 per cent
came from Europe (mostly from Spain,
Germany, France, Greece and Poland), 12
percent from Asia (Japan, Korea, China and
India), seven percent from the Americas
(United States, Canada and Brazil), three
percent from Africa (Morocco, Algeria
and Egypt) and one percent from Oceania
(Australia).

All the figures set records at SIGEP
2018:1,250 exhibitors occupying an area
of 129,000 sq.m. and over 1,000 events,
among others. The App dedicated to SIGEP
was a success: 10,000 downloads were
exceeded.
The highlight events at SIGEP 2018
were the Gelato World Cup and The Pastry
Queen (Ladies World Pastry Championship),
along with a series of events in all the

product chains. The links with live streaming
coverage (Italian and English) of the events
covering the various arenas had a world
audience of approximately 244,000 users.
France won the Gelato World Cup. Spain
came second and Australia third. The
World Gelato Cup is a biennial competition
organised by SIGEP and Gelato e Cultura,
and will therefore once again be in the
spotlight in 2020 with some new features.
Among the key world expos for
foodservice, SIGEP is one of the leading
players in the solid confectionery sector,
with a particular slant on artisan and
high quality production. Consequently, the
product chains of artisan gelato, pastry
and bakery, along with coffee, spread
out from the SIGEP platform with a new
impulse, relations and business in Italy and
worldwide.
The widespread satisfaction among all
the exhibitors confirms SIGEP’s leadership
and the strategic quality of its development
plan, said the Italian Exhibition Group, which
organised the event.
The 40th edition of SIGEP will be held in
Italy, from 19th-23rd January 2019.
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