Macworld - USA (2019-09)

OCTOBER 2019 MACWORLD 11

seem small, but that overall Apple revenue
has exploded. Together, they contributed
more than $10 billion in revenue.
Watching Apple’s business change

incrementally, quarter to quarter,

sometimes makes it hard to see the bigger

pictures. Its product lines rise and fall, but

up to this point, the company’s overall

trajectory this century has been pretty

dramatically upward. One key reason for

that is a regular addition of new products

and services that can fuel growth and

compensate for products that have

stopped growing or, in the case of the

iPod, have faded out entirely.

Apple’s come a long way from those

quarters early in the 2000s when it

couldn’t even show a profit. By my back-

of-the-envelope calculations, Apple has

generated $450 billion in profit since

2000, $429 billion of that in the last ten

years, and $277 billion of it in the last

five years. ■

The iPhone dropping to 48 percent

is, in part, due to the rapid growth of

products such as the Apple Watch.

Apple Q3 2019

REVENUE BY CATEGORY

11%

WEARABLES

21%

SERVICES

11%

MAC

48%

iPHONE

9%

iPAD