OCTOBER 2019 MACWORLD 7MACUSER
News and Analysis About
Macs, OS X, and AppleIMAGE: NEGATIVE SPACEA
pple’s Q3 2019 financial results
(go.macworld.com/q319)
caused a bit of a hubbub
because iPhone revenue
was—for the first time in seven years—less
than half of Apple’s overall revenue. The
cause is a slowdown in iPhone sales
combined with dramatic growth in twoother areas: wearables and services.
But this is hardly the first time Apple
has experienced a major change in the
shape of its business. In fact, Apple is a
company that’s rarely stood still in terms
of its evolution.
To prove the point, let’s step through 20
years of Apple’s business, five years at a time.How Apple reinvents its core
business to keep growing
Apple’s business rarely stands still. Here’s a look at how it has evolved over the years.
BY JASON SNELL