executive partner at Foster and Partners, a
company involved in the Fifth Avenue store’s
redesign, has explained about this project,
adding: “It’s about the interactions.”
We can only concur. Furthermore, with Apple
having reopened five other Stores – across
the U.S., Japan and China – in addition to
the Fifth Avenue outlet on the iPhone 11’s
release date, the feel-good factor looks set
to stay. The company’s decision to recently
highlight upcoming content of its yet-to-
launch TV streaming service Apple TV+
through dedicated Today at Apple sessions at
Fifth Avenue, meanwhile, provides an exciting
glimpse of the potential future for Apple Stores.
by Benjamin Kerry & Gavin Lenaghan