Systems Integration Asia – April-May 2018

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“Is AV technology domain changing faster than the human comprehension and
necessity? or is human genius turning more demanding than ever and
required?”

I posed this queson to a top-echelon CTO, some five years ago. The
technocrat, mildly surprised and paed me for the query, felt 'while it can be
safely said it is the market that fuels any work dynamism, it can also be said
that human genius ought to explore newer domains and possibilies.

I had a second queson 'does it mean technology is caught between
requirement and compeon? Doubly surprised (gave me a double pat J ), the
CTO said “as a technocrat, I feel excited with any new technology coming to
marketplace, while as a human, I feel every innovaon should have some
contribuon to improve human life experience, and not just for the heck of it.”

I culled this out, with regard to my experience at the recent ISE. It was larger-
than-life for most, while it was 'crazy' to an even number. For me, it appeared
for a minute, a subtly scaled bale field- Gigabyte war; 4k-8k-16 resoluon
war; Micro LED and transparent OLED war; AV over IP/IoT war; Lasers and DLPs
war, and what not!

It is interesng to see that despite technocrats and analysts unequivocally
voicing out that human eye cannot make difference between a 2k and 4k, the
industry went agog on 4k, and even before that got seled, started running for
8k and now it talks about 16k! For whose experience riches?

Lasers and DLPs are in the same league. The Gigabyte war, one single
proposion now stands to threaten a big market, and the other side didn't sit
quiet either. While the GB-size bale goes on, there may be a big chunk of
industry in ambiguity. What's the gain and whose?

'Pixel' pitched bale? The essence is same. Even the most acknowledged
consultant tends to grope, and the most discerning AV buyer tends to drag on
for want of the fanciful soluon or re-invest heavily to replace the exisng with
the fancied new. Now we have also come to see voice-obeying projectors,
while the gesture-controlled systems are sll luring to invade human gestures.

Now, did the market demand such exploits is the big queson. Is there
anybody mapping what exactly the market needs, and what it should be fed
with? I think we all need to ponder over this.

FIRST WORDS

ART / LAYOUT

Shankar Venugopal

CREATIVE CULT

DANIEL NGIAM

MEDIA Rep for Spinworkz Pte Ltd

Tel: +65 84410258

[email protected]

Mapping OR Creang the Need

PUBLISHER /

EDITORIAL DIRECTOR

Thomas Richard Prakasam

[email protected]