Systems Integration Asia – April-May 2018

By Ram Bhavanashi

ISE 2018:

Show of Strength,

Audio-Visually

In what is an apparent show of strength and

reinforcement of global AV industry's focus, ISE

2018 – held at the RAI Amsterdam from 6-9

February 2018 – demonstrated all that it is

known for, and more. The 'more' included not

just more floor space, more numbers and more

technologies but also more subjects to debate

about. An SIA exclusive:

Fieen years into leading the global audio-visual industry's
congregaonal events from its tradional home RAI Amsterdam, the
Netherlands, Integrated Systems Europe (ISE) 2018 did live up to its
reputaon- of beering its own record of numbers. As many as 1296
exhibitors, including a good 294 new entrants, spreading over 53,000
sqm floor space that was flooded by a whopping 80,923 visitors over
four days, with a swelling of 10.3 per cent over 2017 event stats state
the status of the technically connental event.
While as much as 30 per cent of the total visitors were said to be first
mers to the event making a new benchmark for the show, that the
2019 edion is reported to have already outsold at 103 per cent of
the floor space taken this year stands to speak about the expanding
ground of the event.

The event, much in line with its tradion, has also played plaorm for
launch of a whole big mass of new products and system soluons,
making it praccally impossible to visit every single new product, let
alone geng to know how and why they are all significant.
“It's crazy place here; it's something for everyone, and everything for
someone,” observed a Mexican journo from the Press Room. “At the
same me, it can be overwhelming for most and people are spoilt for
choices,” the journo felt. “One only has to figure out what one wants
and figure just that out.”

Having said that, there have indeed been some very fascinang

technologies, trends, products and presentaons, seminars and

webinars, and compeons and contraries- all making up the

disnctly dynamic that epitomizes the event.

Some of the most noceable trends of product/system presentaons

on the Show Floor included commercially viable, professional grade

virtual, augmented, and mixed reality – named XR Technology –

soluons; projecon mapping; networked audio and collaboraon

suite; minutely pitched pixel LED displays; plug-n-play digital signages;

4K and even 8K resoluon; smart home and smart city soluons;

increased focus on IP and growing immanence of IoT, besides

crossover technologies

between broadcast and

AV.

Some of the truly

fascinang exhibion

scenarios included an

elevated level of LED

experience where almost

every LED manufacturer

sought to show a virtual

3D-effect demo. A case in

a point was the LANG

booth. Unilumen and

SiliconCore sought to

demo the next level.

Mitsubishi Electric, aer

a long wait and curiosity,

finally launched its

Mahew Benne, Managing

Director, B-Tech AV Mounts: ISE is

geng bigger and beer. This year

is the best ever. With an increase of

almost 30 per cent, we welcomed a

new record of unique leads to our

stand.

Getting Bigger And Better

EXHIBITION REVIEW