By Ram Bhavanashi
ISE 2018:
Show of Strength,
Audio-Visually
In what is an apparent show of strength and
reinforcement of global AV industry's focus, ISE
2018 – held at the RAI Amsterdam from 6-9
February 2018 – demonstrated all that it is
known for, and more. The 'more' included not
just more floor space, more numbers and more
technologies but also more subjects to debate
about. An SIA exclusive:
Fi een years into leading the global audio-visual industry's
congrega onal events from its tradi onal home RAI Amsterdam, the
Netherlands, Integrated Systems Europe (ISE) 2018 did live up to its
reputa on- of be ering its own record of numbers. As many as 1296
exhibitors, including a good 294 new entrants, spreading over 53,000
sqm floor space that was flooded by a whopping 80,923 visitors over
four days, with a swelling of 10.3 per cent over 2017 event stats state
the status of the technically con nental event.
While as much as 30 per cent of the total visitors were said to be first
mers to the event making a new benchmark for the show, that the
2019 edi on is reported to have already outsold at 103 per cent of
the floor space taken this year stands to speak about the expanding
ground of the event.
The event, much in line with its tradi on, has also played pla orm for
launch of a whole big mass of new products and system solu ons,
making it prac cally impossible to visit every single new product, let
alone ge ng to know how and why they are all significant.
“It's crazy place here; it's something for everyone, and everything for
someone,” observed a Mexican journo from the Press Room. “At the
same me, it can be overwhelming for most and people are spoilt for
choices,” the journo felt. “One only has to figure out what one wants
and figure just that out.”
Having said that, there have indeed been some very fascina ng
technologies, trends, products and presenta ons, seminars and
webinars, and compe ons and contraries- all making up the
dis nctly dynamic that epitomizes the event.
Some of the most no ceable trends of product/system presenta ons
on the Show Floor included commercially viable, professional grade
virtual, augmented, and mixed reality – named XR Technology –
solu ons; projec on mapping; networked audio and collabora on
suite; minutely pitched pixel LED displays; plug-n-play digital signages;
4K and even 8K resolu on; smart home and smart city solu ons;
increased focus on IP and growing immanence of IoT, besides
crossover technologies
between broadcast and
AV.
Some of the truly
fascina ng exhibi on
scenarios included an
elevated level of LED
experience where almost
every LED manufacturer
sought to show a virtual
3D-effect demo. A case in
a point was the LANG
booth. Unilumen and
SiliconCore sought to
demo the next level.
Mitsubishi Electric, a er
a long wait and curiosity,
finally launched its
Ma hew Benne , Managing
Director, B-Tech AV Mounts: ISE is
ge ng bigger and be er. This year
is the best ever. With an increase of
almost 30 per cent, we welcomed a
new record of unique leads to our
stand.
Getting Bigger And Better
EXHIBITION REVIEW