Systems Integration Asia – April-May 2018

Sony awed the global audiences of ISE with the boasul 16K Crystal

LED Display System brought straight from InfoComm 2017. The

ultra-thin, bezel-less wall is powered by two 8K Controllers that offer

upto 180-degree viewing angle and unique scalability.

BenQ, on the other hand, showed its efforts to break the prohibive

price barrier with the launch of cost-effecve, 4K interacve flat

panel display soluons as also what it called one of the slimmest

bezels video walls in the world with PL553 video wall soluon.

FROM THE AUDIO FRONT, while there has been a drove of product

showcases from EV to Marn OHM to Sennheiser to Shure,

beyerdynamic and Harman appeared standing out by the very

nature of their product showcasing, beyer in parcular.

The German audio major presented itself to the world in a

completely new mould, in terms of its product nomenclature as well

as their orientaon. There is a new 'story-telling' emoonal connect

now with every beyer product, including an in-house built App-

powered, personalized headphone soluon. (Read feature on

beyerdynamic; p77; From Being Convenonal to Emoonal Appeal)

Harman, while presenng itself in a very refreshingly new, fashion-

mode stylized showcasing of its vast ranges, introduced what it

called the world's first 4K60 4:4:4 Video over IP Windowing

Processor by AMX (N2400 Series). The audio leader also launched

some focused products at definive markets.

Kramer sought to take the AV/IT experience to the next level with

what it claimed some path-breaking soluons blending innovaon

and aggression. The transceiver league included Atlona, Wyrestorm,

Key Digital and more.

The overall convenon highlights included an Opening Address by

famed architect Carlo Ra exploring the evoluon of smart building

and 'Senseable Cies' (held on 5 Feb); nine focused B2B conferences

addressing a broad spectrum of AV subjects ranging from design

innovaon to night-me theme park spectacles, Tech Tours to three

high-profile AV deployments, and best design awards for exhibitor

stands, besides a thoroughly professional development

programming designed and conducted by AVIXA, along with its

event partner CEDIA.

Amongst a host of interesng tech debuts was the World Masters of

Projecon Mapping compeon, an ISE joint venture with

Amsterdam Light Fesval that had projecon mapping shows by

some of the leading trade exponents onto the EYE Filmmuseum in

the heart of Amsterdam.

All said, ISE 2018 did have its own dosage of debates, characterized

by the 1:10G bale. Raised by Crestron which pitched its Digital

Media NVX against compeng plaorms such as AVB, HDBaseT,

IPBaseT, SDVoE, and SVSi the network control automaon major

apparently fuelled a storm among the 10G players- so much so that

the compeng soluon providers jumped into counter statements

and arguments. The debate now appears will feed the market

players for a long me to come, and open up new mind games.

‘Busy'ness of AV Professionals:

Glenn Bailey, Sr. VP (strategic iniaves) & Jim Wickenhiser,

VP-APAC, SiliconCore: ISE is always busy and big, and it's

geng sll bigger. So many interesng products and

soluons all around to see! and steady flow of people, it is all

the more busy.

Different Strokes: ISE 2018, as usual, is characterised by many unique
things. Here, it is Sony's Crystal LED Display Wall System (top);
beyerdynamic in its new 'avatar '(middle), and LANG, convenonal
display wall looking stunning, like a 3D (boom)

Jim Wickenhiser Glenn Bailey

EXHIBITION REVIEW