Systems Integration Asia – April-May 2018

INTERVIEW^71

Why is the Experience Centre essenal?

The Experience Centre helps us showcase to our customers the full
capability of our products and soluons within a single locaon. It is a
testbed for our customers, consultants and partners to work closely
with our technical experts to try various soluon sets and have a
beer understanding of how HARMAN Professional can elevate
experiences for their customers. With a wide range of product sets
and soluons, it is important for our customers
to understand what is best for them in a real life
scenario. The Experience Centre helps us bring
ideas into reality.

Progress of the Experience Centre

The Experience Centre has been a nerve centre
for our acvies in the region. To date we have
had more than 150 end-user visits, 200 training
sessions, 500 demonstraons, and many
celebrity visitors and media interacons as well
as product launches. The concept is proving
successful and being replicated around HARMAN
Professional globally. Other Experience Centres
have opened in Los Angeles, London and China. Our partners in Asia
Pacific are also developing their own Experience Centres based on
our concept and with four of these centres in Mongolia, Vietnam,
Malaysia and Thailand operaonal; and others are planned for
Indonesia, Myanmar, Korea and Australia.

Market remains but thinking has changed

We are taking a 'Customer First' approach and new technologies are
helping us provide beer soluons and experiences to our customers.

There's a shi from being a 'product-centric' organisaon to a

'soluon-centric' one. For example, many of our customers know that

AMX soluons are known for their advanced technology combined

with great versality, security and reliability. When our corporate

customers visit the Experience Centre they not only see AMX

Soluons, but we can also showcase how AMX technology combines

with other audio and lighng brands from HARMAN Professional and

offers them a complete soluon to cater to their wider needs from a

single provider.

Thinking out of the box

When an end-user visits the Experience Centre,

they understand the depth of our soluons and

oen leave thinking about what else HARMAN

Professional can provide to them. Recently we

had a large Cinema customer at our Experience

Centre. Apart from taking a tour of the facility,

they were also able to experience our meeng

room soluons first hand. This happened during

their interacons with us in the board rooms and

le them with a posive impression of our

offerings. As a result HARMAN Professional was

able to provide them with soluons not only for their cinemas, but

also for their corporate office. As a team, we know how our soluons

work in all kinds of spaces and the Experience Centre gives us an

opportunity to demonstrate that. As the end users and industry

evolve we are bringing in the ability to create complete soluons for

our markets. That's driving growth at our company, as is our ongoing

innovaon which is driven by our commitment to connuous

evoluon of cung edge technologies.

“When you

think big, you

deliver big, and

this approach

is at the heart of

our thinking.”

Product training at the Experience Centre