FEATURE
2019: The rise of the rest
That brings us to the most recent quarter, in which
Apple generated $53.8 billion of revenue and $10
billion in profit. While it’s true that iPhone sales are
slumping, Apple’s general profit and revenue trajectory
continues upward, albeit in fits and starts. The iPhone
dropping to 48 percent of Apple’s total revenue is, in
part, because of the rapid growth of the Wearables
(formerly Other) category, as well as the ongoing growth
of the Services line.
Meanwhile, let’s not sleep on the Mac and the
iPad. The 11 percent and nine percent of revenue
they generate may seem small, but that overall Apple
revenue has exploded. Together, they contributed more
than $10 billion in revenue.
Watching Apple’s business change incrementally,
quarter to quarter, sometimes makes it hard to seeIn 2019, iPhone sales
dropped to 48 percent
of Apple’s total revenue