APPLE SPECIAL EVENT
That was a busy event. But we didn’t get everything
we expected or hoped for. The rumour mill was
abuzz with lots of leaks leading up to the event, and
it painted a picture that, as usual, didn’t quite match
reality. Here are some of the things we heard about and
hoped to see, but didn’t.Apple Tags
The most obviousomission(if you can call it that) was
Apple’sTile‑like trackers, which most have taken to
calling “Apple Tags”. There were multiple rumours –
from reliable sources, no less – of their existence prior
to the event, with some even claiming references to
them in internaliOS 13 softwarebuilds.The tags would
supposedlyuse Bluetoothand/orUltra‑wideband
technology to allow you to find objects in the Find My
app, including an AR mode. We still think these are
coming, maybe even this year, and they just weren’t
ready to be revealed yet. If Apple has an event in
October, we could see them there. Otherwise, we might
see them in a spring event (typically held in March).Photo re-framing
As expected,all iPhone11 modelscome with a
new superwide‑angle rear camera. Prior to the event,
it was rumoured that a feature called ‘Smart Frame’
woulduse that camerato capturesome additional
imageryaroundregular‑angleshots,whichwe
couldthen use to re‑frame our photos after they
were taken. We didn’t hear a single word about a
feature like this on stage, and it’s nowhere to be
found on Apple’s iPhone 11 promo sites.