FEATURE

Apple’sbusinessrarelystandsstill. Here’sa look at how it has

evolvedover the years.JasonSnellreports

A

pple’s Q3 2019 financial results caused a bit

of a hubbub because iPhone revenue was – for

the first time in seven years – less than half of

Apple’s overall revenue. The cause is a slowdown in

iPhone sales combined with dramatic growth in two

other areas: wearables and services.

But this is hardly the first time Apple has

experienced a major change in the shape of its

How Apple consistently

reinvents its core business