theceomagazine.com | 129Fernando adds that a report issued by the
Hunan Province’s environmental monitoring
centre revealed that emissions from the
VAMA plant are in full compliance with the
emission standards required by environmental
laws implemented on 1 January 2015. The
strict limits also require car producers to
introduce new fuel-saving technologies.
“VAMA is devoted to working hand-in-
hand with China’s environmental authorities
so we can take the country’s automotive
manufacturers to a higher level, while still
complying with regulations. The advanced
lightweight products and solutions provided
by VAMA can address all these concerns and
provide true added value to our clients every
step of the way.”
Another irreversible trend in China’s
automotive steel industry is localising the
supply chain to meet not only consumer
demand, but also the regulatory requirements
of the local government.
Both supply and service have been
streamlined through VAMA’s partnership with
Gonvarri Steel Services, a company with 60
years’ experience in steel processing for
industries including automotive, road safety
and household appliances, and an extensive
network of distribution centres throughout
Europe and China.
Joining with VAMA in 2016 to create the
new venture GONVVAMA, the company
now has four advanced technology solution
centres in Loudi, Shenyang, Chongqing and
Changshu to cover the major automotive »of imported steel with locally produced steel.
With the technology and automotive
knowledge gained from ArcelorMittal, VAMA
can promote industrial upgrading for both
the local steel and automotive industries,
while guaranteeing the same quality and
service level offered in Europe and the US.”
However, while VAMA continues to take
China’s automotive steel industry to the next
level, Fernando also recognises the global
automotive steel industry is constantly
restructuring to meet expectations in
environmental and production demands.
“VAMA has a deep understanding of
the dynamic trends in the automotive steel
industry and knows the requirements and
challenges that car manufacturers must face.
In particular, its environmental impact, such
as CO2, weight reduction and recyclability,”
he says. “However, while we focus on these
concerns, we can’t compromise on vehicle
performance, including safety, durability and
appearance, as well as a robust productivity.
“With the rapid growth of domestic car
production and ownership, China is under
increasing pressure from energy and
environmental authorities. As a responsible
company, VAMA is committed to meeting
both Chinese and global standards in the
disposal of toxins and waste, fire prevention,
water and waste recycling, and reducing soil,
water and air pollution.”
In 2008, ArcelorMittal Steel
became the first major foreign
steel manufacturer to invest in
an established Chinese steel
company, acquiring a 37 per
cent stake in Hunan Valin Steel
Tube Wire, a subsidiary of Hunan
Valin Iron & Steel. It was a clear
indication of foreign interest in the
Chinese market.“Neo Industries has worked closely with ArcelorMittal for
decades, and it has been a privilege to work together again
at VAMA producing the highest quality automotive sheet
in the industry. We enjoy strong cooperation and a shared
vision for excellence.” – Mark E. Turner, Executive
Vice-President and CFO, Neo Industries
Interview | INVEST